Yopa Estate Agents Case Study
“Acquiring Customers And Delivering Brand Growth”
Introduction
Yopa are a family-owned, hybrid estate agent developing a brand position to support customers through what is likely to be the most expensive purchase they’ll ever make. Their brand goals are to engage with customers at every step of their property purchase journey to provide advice, support and identify sales opportunities matched to customer need along the way.
Actions & Results
Though data is the lifeblood of our business, we pride ourselves on our ability to engage in high-level, customer-centric conversations through which we establish rapport, trust and, ultimately, business opportunity. Through this ability we worked alongside Yopa providing:
- Credible advice and support
- Engagement at a granular level delivering conversations to acquire customers and grow the brand for the future
- Weekly meetings with board members to explore ongoing interactions with customers.
Going Forwards
We have grown the quality of the service with Yopa by embedding ourselves into their operation. Examples of our integration include joining process-mapping away days and Intelling attending viewings and valuations. Such is Yopa’s confidence in the Intelling service, we now solely manage their entire outbound customer lifecycle management programme.
