Data quality and effective data management are paramount to the success of
acquisition marketing campaigns. The cost of supply and the quality of the data are
signifiant differentiating factors. Intelling has developed a network of brokers and
affiliates from which it buys data, but importantly, it has also established its own
Contact Centres from which it can generate its own data.
The cornerstone of Intelling’s business model is the ownership of the data supply
chain, in order to future proof against planned changes to data legislation. Data
quality and effective data management are paramount to the successful execution of